Archive for April, 2007

The Strategy Group lost a REAL friend this week.

Jeff Wenzel passed quickly from this earthly life from a form of aggressive brain cancer. Jeff was executive director of Youth Horizons. Jeff was a beloved husband and father. Jeff was high energy. Jeff was a bit random. Jeff was REAL.

Jeff wore no mask. He built no walls. He put on no airs. He played no games. He was REAL.

I don’t recall when we met. We didn’t actually spend that much time together. Yet, I knew Jeff on a deeper level than some people I’ve been around my entire life and I find that compelling.

We spend a significant amount of time talking to our clients about building authentic (REAL) brands and yet we can often neglect our own personal brand.

In honor of our friend, be REAL. Time is fleeting.

Youth Horizons is an organization devoted to serving at-risk kids in and around Wichita. The Strategy Group made the decision in 1997 to come alongside this compelling organization by donating strategic and creative services. Check out their website here.