We love expanding our design sensibilities beyond the borders of the printed page, billboard or television screen to foster true consumer brand engagement. We recently had the opportunity to do just that for Pathfinders Birkenstock as we helped the owner create a vibrant, comfortable shopping experience through the store interior.
Pathfinders west store was relocating so it was the perfect time to bring the interior aesthetic in line with the brand. As a purveyor of cool and comfortable shoes, Jill Dunning has a light-hearted personality and a deep love for nature. With her personal style in mind, we began the interior design process.
We set the tone with an earthy color palette using shades of tan, green and a warm, deep red. With the color palette in place, we began to introduce fun textures. Faux paint resembling stone was applied behind the check-out desk. A metallic vinyl swirl pattern representing leaves and foliage was added to the adjacent display walls. Concrete floors were stained to resemble stone and compliment the warm, earth-tone color palette used on the walls.
Jill also expressed the desire to explore original artwork to display in her store. Three large, horizontal murals were concepted, designed and printed on stretched canvas to provoke a sense of journey—the different paths we take in life. And, of course, the need for cool and comfortable shoes to get us where we’re going!
Check out this engaging interior at Pathfinders Birkenstock west Wichita location. Just south of New Market Square on west 21st street. You might even find a pair of cool shoes for your personal journey.
Thanks Jo, Good Blog!
Again thanks to you all for all your help. The west store is just way cool and you helped greatly!
Might have to look into doing something east to bring up it’s cool factor!???