I was doing some client billing the other day and stumbled across an email conversation between a client and Alan, one of our account executives. In short, the email volley pertained to the possibility of conflicting logos on a small brochure we were designing. The client told us to just do it and not worry about it. Alan’s response was direct, “Sorry, but that’s my job.”
We are brand gatekeepers. Without gatekeepers, brands crumble. Every single thing we do, every single thing we say and every single dollar we spend either builds equity in a brand or contributes to its dilution.
Right now we are witnessing the total annihilation of one of the world’s dominant brands. Make no mistake. Tiger Woods is not just a person. Tiger Woods is a brand. So I’m left to wonder, who was the gatekeeper of the Tiger Woods brand?
Sometimes our job is not easy. Sometimes we’re the bad guys. Sometimes “just do it” is just plain wrong. Wherever you go from this point forward Tiger, make certain you have an Alan in your life.
Cheers.
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