My son just completed kindergarten. In the span of one year, he has grown from a barely turned 5-year-old whose writing was just legible and drawings were basic stick figures to a determined child whose handwriting is better than most adults and drawings are detailed images of spaceships and ninjas. He used his determination and curiosity to make a change to grow and learn. For those of you who work in a creative job field, it is just as necessary to make changes in your creative processes. To grow and learn every day just as my son did. The challenge may be exploring new tutorials on design programs and technology. Reading up on current trends. Attending workshops on improving your work process. Becoming engaged with others in our field. Use your curiosity and dive in. Try getting down to your roots. Why are you are in this field? What was the spark that made you want to be creative? Being an artist, I keep open minded about everything. From technology, music, art, reading, human relationships. It is the fuel that keeps me creative. It is not an easy task. There will be days when you will not want to get out of your comfort zone. But for those of you who seek the challenge, take a step. Let’s see what a year will bring to you.
Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.
—Ferris Bueller
We love expanding our design sensibilities beyond the borders of the printed page, billboard or television screen to foster true consumer brand engagement. We recently had the opportunity to do just that for Pathfinders Birkenstock as we helped the owner create a vibrant, comfortable shopping experience through the store interior.
Pathfinders west store was relocating so it was the perfect time to bring the interior aesthetic in line with the brand. As a purveyor of cool and comfortable shoes, Jill Dunning has a light-hearted personality and a deep love for nature. With her personal style in mind, we began the interior design process.
We set the tone with an earthy color palette using shades of tan, green and a warm, deep red. With the color palette in place, we began to introduce fun textures. Faux paint resembling stone was applied behind the check-out desk. A metallic vinyl swirl pattern representing leaves and foliage was added to the adjacent display walls. Concrete floors were stained to resemble stone and compliment the warm, earth-tone color palette used on the walls.
Jill also expressed the desire to explore original artwork to display in her store. Three large, horizontal murals were concepted, designed and printed on stretched canvas to provoke a sense of journey—the different paths we take in life. And, of course, the need for cool and comfortable shoes to get us where we’re going!
Check out this engaging interior at Pathfinders Birkenstock west Wichita location. Just south of New Market Square on west 21st street. You might even find a pair of cool shoes for your personal journey.
About Us
We are a full-service, strategic marketing firm in Wichita, Kan. We serve clients across various and sundry industries, helping them break through the clutter.
