Okay. We admit it has taken us far too long to get this site launched. We were detained in discussion, dissection, disputation and deliberation of what exactly an advertising agency’s website should communicate and why.
Should it be a company brochure? A simple business card? A portfolio? Should we include personal bios, show pictures of our welcoming office space and provide killer comps of our client work? What about a flash movie with thumping bass and smooth jazz licks? Been there. Done that.
Our decision. Communicate PASSION. Why? Because without it we’re nothing but a bunch of doorknobs—and we surely are not.
You won’t see our portfolio or clever bios delineating Jo’s favorite food (sushi) and happiest holiday (Halloween). Nor will you see artsy shots of our half-walled, smartly designed workspace.
We’re determined to communicate one thing and one thing only—passion. Passion for the finishing detail—the last 10 percent that truly differentiates. Passion for serving even the least among us with the same intentionality as the greatest. Passion for finding order amidst the chaos that allows us to pinpoint the strategic center of every client and project. Passion for building relationships with people who make us better than we can possibly be on our own.
Whether you’re a long-time friend or you’re completely unfamiliar with who we are and what we’re about, we hope you’ll find a few nuggets of wisdom, slices of humor and a different twist on the world of marketing and advertising.
So set your bookmarks, fire up your RSS readers and get ready for a webvolution. The Strategy Group blog is officially launched.