http://www.thestrategygroupllc.com Tue, 10 Jun 2008 15:51:00 +0000 http://backend.userland.com/rss092 en Recently, SG was tasked with creating a fresh new identity for an established Wichita church. The client required a new logo that would support the new, unified direction in which the church was heading. Before coming to us, the church struggled with numerous, disconnected subministry identities and a logo that ... http://www.thestrategygroupllc.com/2007/12/04/of-sticky-logos-and-octopi/ Silver Bullet From Wikipedia, the free encyclopedia: The metaphor of the silver bullet applies to any straightforward solution perceived to have extreme effectiveness. The phrase typically appears with an expectation that some new technology or practice will easily cure a major prevailing problem. Read. Read. Read. Read everything. But as you begin planning ... http://www.thestrategygroupllc.com/2007/10/23/what%e2%80%99s-in-your-gun/ We just returned from delivering our daughter to a college in South Carolina and celebrating our son’s 16th birthday at TPC Sawgrass in Jacksonville. Tasked with booking hotels for the eight nights we were away I prescribed a nice balance of mid-priced hotels with a few affordable luxury nights to ... http://www.thestrategygroupllc.com/2007/09/21/there%e2%80%99s-something-terribly-wrong-with-the-heavenly-bed/ We recently participated in the creation of a new “boutique” brand with a client and a team of branding folks. For whatever reason, the facilitator made frequent snide references to one individual on the team’s apparent affinity for the Tommy Bahama brand. It bugged the heck out of me. So ... http://www.thestrategygroupllc.com/2007/08/23/a-little-respect-for-tommy/ We love expanding our design sensibilities beyond the borders of the printed page, billboard or television screen to foster true consumer brand engagement. We recently had the opportunity to do just that for Pathfinders Birkenstock as we helped the owner create a vibrant, comfortable shopping experience through the store interior. Pathfinders ... http://www.thestrategygroupllc.com/2007/08/06/engaging-interior/ Fishing usually conjures up thoughts of quiet and relaxing moments. It’s a time when you can let your mind drift with the calm of the water. But when you’re fishing for new business it can feel anything but tranquil. If cold calling leaves you feeling frustrated and beaten down, try baiting ... http://www.thestrategygroupllc.com/2007/07/19/fishin%e2%80%99-for-new-business/ Have I got a deal for you! It’s the latest and greatest. No one else offers this. And if you buy now it’s yours - today only - for this deep, discounted price. Why do some salespeople speak this way? It’s the oldest line in the book and it usually means ... http://www.thestrategygroupllc.com/2007/05/22/batter-up/ Jeff Wenzel passed quickly from this earthly life from a form of aggressive brain cancer. Jeff was executive director of Youth Horizons. Jeff was a beloved husband and father. Jeff was high energy. Jeff was a bit random. Jeff was REAL. Jeff wore no mask. He built no walls. He put ... http://www.thestrategygroupllc.com/2007/04/25/the-strategy-group-lost-a-real-friend-this-week/ Are you guilty of reckless leadership? Personal leadership peaks when there is a balance of core disciplines—in my life, that adds up to a good diet, exercise, proper sleep, right relationships with family, fellowship with friends, personal white space and worship. The fulcrum is sensitive. Too much of this or ... http://www.thestrategygroupllc.com/2007/03/28/the-speed-of-the-gang/ Versatility is vital to success. The more a person can do, or know, the greater the potential for success in any discipline. It is no different in the advertising world with graphic design. A common stumbling block in many advertising endeavors is the desire to focus too heavily on the design ... http://www.thestrategygroupllc.com/2007/01/12/the-elasticity-of-successful-design/